The power of a leaf – Investing in a sustainable future

Leafymade blog: Action against plastic waste

Action against plastic waste has many drivers across the world, because for so many years plastics, styrofoam, and paper disposables had become such an integral part of our lifestyle. And now more than 10 million tons of plastics waste ends up in the ocean each year.

Today, we understand that the single-use plastics have become a nuisance to our environment. We’ve learned that it is not only destroying the ecosystem of our oceans but also adversely endangering our existence on this planet. 

And if we look back only over the last 5 years in Sweden alone there’s been a big rise in how much plastic waste we produce, up 40 percent according to figures from a study by Sweden’s Environmental Protection Agency (EPA).

Restricting the use of plastics in disposables

A few decades back, the invention of plastic and styrofoam made great sense for a society keen on finding ways to match our fast-paced lifestyle. Single-use items such as plates, takeaways, coffee cups, and plastic cutleries soon became engrained in our consumer mindset.

Fast forward to 2019 and the European Parliament voted to ban disposable plastic items such as straws, cutlery, and stirrers by 2021. Typical for Sweden’s leading approach to sustainability, it wants to go even further and restrict other products, including plastic cups and plates.

“We all understand that it’s completely unsustainable that a material that lasts for hundreds of years and is not degradable in nature is used a single time and then thrown away. We have to find a new system that is sustainable,” environment minister Isabella Lövin told the radio station.

The UN system-wide implementation of the 2030 Agenda for Sustainable Development Goals (SDG) are a universal call to action to end poverty, protect the planet and improve the lives and prospects of everyone, everywhere. At its heart are the 17 SDGs, strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our environment.

Changing bad habits

If we don’t act to change our consumption and production patterns, we will cause irreversible damage to our environment. 

However, with some simple changes to our lifestyle, we can have a big impact on the society around us. By cutting down on your waste and choosing a sustainable option whenever possible we can reduce our consumption of plastic, one of the ocean’s main pollutants. 

Leafymade the socially and environmentally friendly alternative 

The Leafymade mission is to provide a sustainable alternative to the single-use disposables made of plastics and styrofoam. 

Our flagship product is the disposable tableware made of leaves, natural and biodegradable.

We use the leaves of the Shorea Robusta trees in India. After being sterilized and thoroughly cleaned, the leaves are processed and shaped using a hot pressing machine. 

Making the world a better place

As a company, our parameter of success is not just the amount of revenue we generate rather the number of lives we have touched. As a social enterprise we understand that our efforts, combined with the efforts of all the people who care for the SDG Agenda 2030 will have an impact.

While our products are enabling consumers to adopt a more sustainable lifestyle, the Leafymade production process in India is also empowering over 200 tribal and underprivileged women. 

Scaling-up our distribution to meet customer demand

Since our launch in 2018, we have seen significant growth in the demand for our products. And, as demand continues to grow in Sweden and the Nordics we need to scale up our production, operation and increase our social reach-out program to add more tribal women.

To help take Leafymade to the next level we are looking for external capital of 2 MSEK, and want to invite you to be a part of our success. We will be opening an eagerly awaited Leafymade crowdfunding campaign on 5th February 2020 on the FundedByMe platform.

Follow us on this blog to get regular updates on our journey or visit the FundedByMe platform to sign up for updates or keep upto date via our Facebook or LinkedIn network.

And if you want to know more about our offer on FundedByMe or talk about disposables – contact  Meenu@leafymade.se

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